Business Evolution

Business and the environment are tightly bound. Many businesses in the world thrive on a principle of unchecked growth and profit, but natural resources are finite: they cannot cope with unchecked growth. Neither can the balance of natural systems cope with an increasingly industrialised world.

We cannot become sustainable until we evolve the way we do business.  A business evolution is also a consumer evolution. We as consumers are part of the problem. How we consume affects the planet profoundly.

"Nowadays people know the price of everything and the value of nothing"

~ Oscar Wilde

What would a business evolution look like?

Would we still use capitalism as our business model for the future planet, in the hope that it will solve some of the problems it has created? And if not capitalism, what model would we use?

As businesses, would we hold on to the idea of growth, or would we design a new goal? Is growth (even sustainable growth) necessary?

As consumers, would we buy less, or buy the same amount in a more ethical way? Would a real business evolution require consumers to radically rethink their lifestyles, or would subtle changes be enough?

All Citizens of Our Future Planet are invited to tackle some of these questions in the News, the Forums, and in our soon-to-be YouTopia. 

Visit our Postive Actions page for links to more information about ethical and unethical companies, what to buy and from whom.

A change is coming in the business world, and we can all play a part in directing it. 

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